I Could Not Brand Myself If I Tried

Ok, so I checked out this new Branding Test website just today. I struggle with the question of branding, and whether it is even important to me, and I thought I’d give it a try. Results — hmmm, I rated myself higher than I thought. I guess that goes to show you sometimes do things better than you feel.

The test was kind of simplistic in my mind, but it did encourage me to think about branding with regards to my company. It took only about 5 minutes to take (it would have been quicker if I had thought about branding more in the past). I was a little disappointed in the way the results were presented — I felt they were just regurgitating my answers in a very non-scientific manner. However, if branding is something you are interested in for your company or if you think about branding with any regularity, I’d say give it a try.

I did realize based on the my answers and the results that I need to work on my communication efforts more. I don’t always get my point across in a very positive manner (I guess it is the sarcastic approach I bring to the table). Now, I just need to think about whether I want to be branded better! Is overtly branding really worth considering for a small shop like mine where all of my clients come from word of mouth? We don’t solicit work, it has always solicited us — and I kind of like that flying below the radar.