National Pork Board Opposes Breastfeeding

The Lactivist, a small website dedicated to being a positive activist promoting breastfeeding, has been issued a cease and desist order by the National Pork Board. The spat is basically over The Lactivist’s “the other white milk” t-shirt. While I can see only the slightest of justifications for their feeling this slogan hurts their other white meat slogan, their approach is typical of an organization with deep pocket. Threaten! Threaten! Threaten!

The real problem in my mind is their obvious ignorance, displayed prominently in their approach with The Lactivist. In the following quote, it is obvious that they did not take the time to even visit The Lactivist. From the C&D:
“In addition, your use of this slogan also tarnishes the good reputation of the National Pork Board’s mark in light of your apparent attempt to promote the use of breastmilk beyond merely for infant consumption, such as with the following slogans on your website in close proximity to the slogan “The Other White Milk.” “Dairy Diva,” “Nursing, Nature’s Own Breast Enhancement,” “Eat at Mom’s, fast-fresh-from the breast,” and “My Milk is the Breast.”

It’s pretty obvious that they think the lacivist is some kind of fetish promoting site.

Idiots.