Which Ad Network Is Big?

In case you did not realize it, Google as an advertising network is HUGE. Of course web publishers who want to make money know about AdSense. And advertisers surely know about AdWords (the advertising source for AdSense).

Did anyone realize though that nearly a third of each advertising dollar spent on the web in the United States is given to Google. I didn’t, but I am down with it, as AdSense is my prime revenue source. There was roughly $3.1 billion spent on advertising in the 3rd quarter of 2005 in the United States, and Google took in roughly $950 million in the United States (based on their financial reports).

Check out this Forbes article for more details. Another interesting fact pointed out in the article is how large a percentage Time Warner (AOL) makes from Google. Roughly 10% of AdSense revenues goes to them based on my interpretation of the article.